Wednesday, 5 January 2011

Shona Heath

I think during this project I really want to consider set design. I did my dissertation on storytelling and the narrative behind a photo-shoot and I think this has made me much more aware of how important it is to have an idea behind a shoot and the elements that go towards putting it together.
In previous shoots, I think the ideas have been there but the lack of direction on the actual shoot or the translation have slightly dwindled.
I've therefore, started to look at artists and photographers that have inspired me when it comes to story based photo-shoots.
One set designer that stands out the most is Shona Heath who works very closely alongside my all time favourite photographer, Tim Walker.
Her set designs really play on the whole idea of taking something and developing it within fashion photography.
I think the idea of taking the norm and changing it to the unusual really makes the images stand out from the others. I love the idea of scale and playing around with different sizes like the images below. I think its also about challenging ideas and stepping out of her comfort zone which helps Heath address new ideas and possibilities when it comes to creating an image.
I think the clever use of models and props really influences the way the photograph looks and it is this which draws the viewer in.
Something such as this over sized toy really makes you look at the image in more detail and observe all of its beauty. If the toy was removed it could look like any other fashion image, however it is this odd placement of the unusual which makes the images so appealing.

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